Break-even point
The break-even point is the level of sales at which total revenue exactly equals total costs, so the business makes neither profit nor loss.
Break-even is the threshold where money coming in matches money going out. Below it you are losing money; above it each additional sale contributes to profit.
Calculating break-even tells you the minimum you must sell to keep the lights on. It depends on your fixed costs, your price per unit, and the variable cost of each unit — your own numbers, not an industry average.
Overhead
Overhead is the ongoing cost of running a business that is not tied directly to producing a specific product or service.
Fixed cost
A fixed cost is an expense that stays the same regardless of how much you produce or sell within a given period.
Profit margin
Profit margin is the portion of revenue that remains as profit after costs are subtracted, usually expressed as a percentage of revenue.
Put Break-even point to work this week.
Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.