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——/glossary · AI & Automation

Webhook

Definition

A webhook is an automated message a service sends to another application the moment a specific event occurs.

——In depth

A webhook delivers data automatically when something happens — a sale is made, a form is submitted, a payment clears. Instead of one app repeatedly asking another for updates, the source pushes a notification the instant the event occurs.

Webhooks are a cornerstone of real-time automation. They let a trigger in one tool instantly start an action in another, which is why automation platforms rely on them heavily.

From theory to traction

Put Webhook to work this week.

Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.

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