——/tools · free · no signup
Customer Lifetime Value Calculator
Turn average sale, repeat rate, and retention into the lifetime value of a single customer — the number that tells you how much you can spend to win one. Your own inputs, no assumptions.
Customer lifetime value
What one customer is really worth.
A customer isn't one sale — it's every sale they'll ever make. This is the number that tells you how much you can spend to win one.
→ Per customer
Lifetime value (revenue)
$1,800
Lifetime profit
what you actually keep over the relationship
$720
Value per year
$600
Total purchases
12
Math: $150 × 4/yr × 3 yr = LTV · × 40% margin = profit
From numbers to a business
Once you know a customer's lifetime value, review velocity and follow-up are what multiply it — both are built into every bundle.
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