The Concrete Starter Kit
A working first week for concrete contractors — pricing framework, your first-job SOP, three social templates, and the 7-day launch tracker. Built from 13years operating Spiker Carpet & Tile Care in Galt, California. Print it, use it, start.
Skip the website. Drive to three active residential concrete pours in your area—new driveways, patios, or sidewalk replacements. Find the foreman or lead finisher and say: "I see your crew is busy. I'm a concrete finisher looking to take small jobs you're turning down—walkways, stoops, slab repairs. I'll pay you a 10% referral fee on the first job." That gets you immediate leads from guys who hate turning down work. Offer the homeowner a "first-job special": one day of labor, they buy materials, you handle formwork, pour, and broom finish for $400 flat. That's a 4x4 slab or small pad. Your checklist: show up 15 minutes early, bring your own hand tools (float, edger, jointer, broom), clean every tool before leaving, and sweep the job site spotless. Text a photo of the finished work that night. That earns the five-star review and the next call.
1 · Price with an anchor, not a guess
Don’t pick one price — present three. Most customers pick the middle tier, so build it as your most profitable package. Research 3–5 local competitors’ public rates first (their websites, their Google Business profiles), then set:
- Bronze. The stripped-down version — beats the cheapest competitor on simplicity, not price. This tier exists to make Silver look right.
- Silver. Your real offer. Price it at the local mid-market rate + 10%, justified by ONE guarantee competitors don't make (same-day response, photo documentation, fixed quote).
- Gold. Silver + the premium add-ons stacked in. Some buyers always take the top — never leave it off the menu.
2 · Your first-job SOP
- 01Confirm + remind. Confirm the job the day before by text — date, time, address, scope, price. Same-day reminder 2 hours out. No-shows die here.
- 02Walk the job first. Before any work: walk it with the customer, restate the scope out loud, flag anything outside it. Surprises after the fact cost reviews.
- 03Do the work + document. Before and after photos, every job, no exceptions. They're your portfolio, your dispute protection, and your social content.
- 04The 60-second close-out. Walk the finished work with the customer. Ask: 'Is there anything you expected that you don't see?' Fix it now, not in a 1-star review later.
- 05Ask for the review. On-site, while they're happy: 'Reviews are how a small shop like mine competes — takes 30 seconds, I'll text you the link.' Send the link before you leave the driveway.
- 06Log + follow up. Log the job in your Concrete CRM the same day. Follow-up text at 48 hours: everything still good? That text generates referrals.
3 · Three posts to announce you exist
I just opened a concrete business serving [your area]. Here's the one thing I'm doing differently: [your guarantee — same-day response / fixed pricing / photo documentation on every job]. First [3] customers get [founding-customer offer]. DM me or call [number].
[Before/after photo or work sample]. This is what [job type] looks like when it's done right. If you've been putting this off, this week's schedule has [2] openings — [booking link].
"[Paste a real customer review — never invent one.]" — [first name], [area]. Reviews like this are why I do this. If you need concrete work done, the link to book is in my bio.
4 · The 7-day launch tracker
- Day 1 — Duplicate your Concrete Notion CRM and load your first 10 prospects
- Day 2 — Customize the 3 highest-impact Canva templates with your name + colors
- Day 3 — Set up your Google Business Profile using the provided checklist
- Day 4 — Send your first outreach using the AI Sales Assistant scripts
- Day 5 — Publish your first 3 social posts from the marketing pack
- Day 6 — Set your pricing with the Bronze/Silver/Gold anchor system
- Day 7 — Book your first job and trigger the review-ask sequence