The Roofing Starter Kit
A working first week for roofing contractors — pricing framework, your first-job SOP, three social templates, and the 7-day launch tracker. Built from 13years operating Spiker Carpet & Tile Care in Galt, California. Print it, use it, start.
Skip the ads. Your first roofing job comes from knocking on three doors on a block where you spot a truck with a tarped roof or a gutter hanging loose. Say this: "I'm working nearby and saw your roof needs attention. I can do a free, no-obligation inspection right now and give you a same-day written estimate." Offer a one-square minimum repair—not a full replacement—for $450 cash, including cleanup with a magnet sweeper. Your first-job checklist: photograph every damaged shingle before and after, seal all exposed nail heads with roofing cement, and hand-deliver a handwritten receipt with your cell number. That magnet sweep catches every stray nail, and that detail alone earns the five-star review. Done right, that neighbor tells three others before lunch.
1 · Price with an anchor, not a guess
Don’t pick one price — present three. Most customers pick the middle tier, so build it as your most profitable package. Research 3–5 local competitors’ public rates first (their websites, their Google Business profiles), then set:
- Bronze. The stripped-down version — beats the cheapest competitor on simplicity, not price. This tier exists to make Silver look right.
- Silver. Your real offer. Price it at the local mid-market rate + 10%, justified by ONE guarantee competitors don't make (same-day response, photo documentation, fixed quote).
- Gold. Silver + the premium add-ons stacked in. Some buyers always take the top — never leave it off the menu.
2 · Your first-job SOP
- 01Confirm + remind. Confirm the job the day before by text — date, time, address, scope, price. Same-day reminder 2 hours out. No-shows die here.
- 02Walk the job first. Before any work: walk it with the customer, restate the scope out loud, flag anything outside it. Surprises after the fact cost reviews.
- 03Do the work + document. Before and after photos, every job, no exceptions. They're your portfolio, your dispute protection, and your social content.
- 04The 60-second close-out. Walk the finished work with the customer. Ask: 'Is there anything you expected that you don't see?' Fix it now, not in a 1-star review later.
- 05Ask for the review. On-site, while they're happy: 'Reviews are how a small shop like mine competes — takes 30 seconds, I'll text you the link.' Send the link before you leave the driveway.
- 06Log + follow up. Log the job in your Roofing CRM the same day. Follow-up text at 48 hours: everything still good? That text generates referrals.
3 · Three posts to announce you exist
I just opened a roofing business serving [your area]. Here's the one thing I'm doing differently: [your guarantee — same-day response / fixed pricing / photo documentation on every job]. First [3] customers get [founding-customer offer]. DM me or call [number].
[Before/after photo or work sample]. This is what [job type] looks like when it's done right. If you've been putting this off, this week's schedule has [2] openings — [booking link].
"[Paste a real customer review — never invent one.]" — [first name], [area]. Reviews like this are why I do this. If you need roofing work done, the link to book is in my bio.
4 · The 7-day launch tracker
- Day 1 — Duplicate your Roofing Notion CRM and load your first 10 prospects
- Day 2 — Customize the 3 highest-impact Canva templates with your name + colors
- Day 3 — Set up your Google Business Profile using the provided checklist
- Day 4 — Send your first outreach using the AI Sales Assistant scripts
- Day 5 — Publish your first 3 social posts from the marketing pack
- Day 6 — Set your pricing with the Bronze/Silver/Gold anchor system
- Day 7 — Book your first job and trigger the review-ask sequence