The Wedding Coordinator Starter Kit
A working first week for day-of coordinators — pricing framework, your first-job SOP, three social templates, and the 7-day launch tracker. Built from 13years operating Spiker Carpet & Tile Care in Galt, California. Print it, use it, start.
Offer to coordinate a friend-of-a-friend's micro-wedding for free—but structure it as a paid job. Call three local photographers or venues you've never met. Say: *"I'm a new coordinator building my portfolio. If you have a couple who needs day-of support but can't afford full planning, I'll handle their timeline, vendor intros, and setup for $200—no strings. You get the credit for the referral."* Photographers love a calm couple; they'll send you the stressed ones. Your first-job checklist: Confirm vendor arrival times 48 hours out. Pack an emergency kit (safety pins, stain pen, Tide wipes, Advil, extra copy of vows). Run the ceremony rehearsal yourself. Hand the couple a printed timeline at 8 a.m. on wedding day. Text the photographer one hour before sunset for golden-hour portraits. That single proactive text gets you the five-star review.
1 · Price with an anchor, not a guess
Don’t pick one price — present three. Most customers pick the middle tier, so build it as your most profitable package. Research 3–5 local competitors’ public rates first (their websites, their Google Business profiles), then set:
- Bronze. The stripped-down version — beats the cheapest competitor on simplicity, not price. This tier exists to make Silver look right.
- Silver. Your real offer. Price it at the local mid-market rate + 10%, justified by ONE guarantee competitors don't make (same-day response, photo documentation, fixed quote).
- Gold. Silver + the premium add-ons stacked in. Some buyers always take the top — never leave it off the menu.
2 · Your first-job SOP
- 01Scope in writing. Before starting: deliverables, timeline, price, and what's NOT included — in one short email the client confirms. Scope creep dies here.
- 02Kickoff with a question list. Collect everything you need in one structured intake — not fourteen back-and-forth messages. Your intake form is in the full bundle's CRM.
- 03Show progress early. Share a first slice at 25% done. Early correction is cheap; late correction is a refund request.
- 04Deliver + walk through. Never just send the file. A 5-minute walkthrough (loom or call) turns a deliverable into a relationship.
- 05Ask for the review. At the moment they say thanks: 'Reviews are how I compete with the big agencies — 30 seconds, here's the link.'
- 06Log + follow up. Log the project in your Wedding Coordinator CRM. Follow up at 2 weeks: how's it performing? That message is where repeat work comes from.
3 · Three posts to announce you exist
I just opened a wedding coordinator business serving [your area]. Here's the one thing I'm doing differently: [your guarantee — same-day response / fixed pricing / photo documentation on every job]. First [3] customers get [founding-customer offer]. DM me or call [number].
[Before/after photo or work sample]. This is what [job type] looks like when it's done right. If you've been putting this off, this week's schedule has [2] openings — [booking link].
"[Paste a real customer review — never invent one.]" — [first name], [area]. Reviews like this are why I do this. If you need wedding coordinator work done, the link to book is in my bio.
4 · The 7-day launch tracker
- Day 1 — Duplicate your Wedding Coordinator Notion CRM and load your first 10 prospects
- Day 2 — Customize the 3 highest-impact Canva templates with your name + colors
- Day 3 — Set up your Google Business Profile using the provided checklist
- Day 4 — Send your first outreach using the AI Sales Assistant scripts
- Day 5 — Publish your first 3 social posts from the marketing pack
- Day 6 — Set your pricing with the Bronze/Silver/Gold anchor system
- Day 7 — Book your first job and trigger the review-ask sequence