What is Colour palette?
Also called: Color palette, Colour scheme
The short answer
A colour palette is the fixed set of colours a site uses, typically a background, text colours, one accent for actions and a few states such as success and error.
Colour palette, explained
Restraint reads as confidence. When the accent colour is reserved for things people can click, the eye learns where to go.
Questions people ask about Colour palette
What is Colour palette?
A colour palette is the fixed set of colours a site uses, typically a background, text colours, one accent for actions and a few states such as success and error.
Related terms
Colour contrast is the difference in brightness between text and its background; WCAG AA asks for at least 4.5 to 1 for normal text and 3 to 1 for large text.
Design systemA design system is a shared library of reusable components, tokens and rules that keeps every page of a product consistent and faster to build.
Dark modeDark mode is a colour theme with light text on a dark background, offered as an alternative to a light theme or matched to the visitor's system setting.
UXUX, or user experience, is how it feels to use a website: whether people can find what they came for, understand it and finish what they started without friction.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.