What is GEO?
Also called: Generative engine optimisation, Generative engine optimization, LLM SEO
The short answer
GEO, generative engine optimisation, is optimising content to be included and cited in answers written by generative AI systems.
GEO, explained
In practice it overlaps almost entirely with AEO; the terms are used interchangeably.
Questions people ask about GEO
What is GEO?
GEO, generative engine optimisation, is optimising content to be included and cited in answers written by generative AI systems.
Related terms
AEO, answer engine optimisation, is structuring a website so AI assistants and search features quote it as the answer, not just list it as a link.
AI citationAn AI citation is a link or reference an AI answer gives to the page it drew information from, the visible credit that sends traffic and trust to the source.
LLMA large language model is an AI system trained on vast amounts of text to predict and generate language, including code, which powers chatbots and coding agents.
AI OverviewsAI Overviews are Google's AI-generated summaries at the top of some search results, which answer the query directly and link to the sources used.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.