What is Internal linking?
The short answer
Internal linking is linking between pages on your own site, which helps visitors move on and tells search engines how pages relate and which matter most.
Internal linking, explained
An encyclopedia is internal linking at scale: every term links to its neighbours, building topical authority.
Questions people ask about Internal linking
What is Internal linking?
Internal linking is linking between pages on your own site, which helps visitors move on and tells search engines how pages relate and which matter most.
Related terms
Anchor text is the clickable text of a link; descriptive anchor text tells readers and search engines what the linked page is about.
Topical authorityTopical authority is the trust a site earns on a subject by covering it thoroughly and accurately, with many well-linked pages that answer related questions.
CrawlingCrawling is how search engines discover pages: automated bots follow links and sitemaps, fetch pages and pass them on to be analysed and indexed.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.