What is Kinetic typography?
Also called: Moving type, Animated text
The short answer
Kinetic typography is text that moves, such as letters that assemble, words that slide in or headlines that scramble, to add energy and emphasis.
Kinetic typography, explained
The words must stay real text for accessibility and search; the motion is applied to the letters, not baked into an image or video.
Questions people ask about Kinetic typography
What is Kinetic typography?
Kinetic typography is text that moves, such as letters that assemble, words that slide in or headlines that scramble, to add energy and emphasis.
Related terms
Typography is the choice and arrangement of type, meaning fonts, sizes, weights, line length and spacing, to make text readable and give a site its voice.
Text scramble effectA text scramble effect cycles random characters before settling on the real word, as if the text were being decoded on screen.
Scroll-driven animationScroll-driven animation ties an animation's progress to scroll position instead of time, so elements animate exactly as far as the reader has scrolled.
Micro-interactionsMicro-interactions are small, single-purpose animations that respond to what a visitor does, like a button that presses in, a heart that fills or a field that shakes on an error.
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