What is 301 redirect?
Also called: Permanent redirect, Redirect
The short answer
A 301 redirect permanently sends visitors and search engines from an old URL to a new one, passing most of the old page's ranking signals along.
301 redirect, explained
Every URL that changes during a redesign needs one, or years of earned links break.
Questions people ask about 301 redirect
What is 301 redirect?
A 301 redirect permanently sends visitors and search engines from an old URL to a new one, passing most of the old page's ranking signals along.
Related terms
A 404 error means the server could not find the requested page; it happens when a page is deleted, moved without a redirect or a link is mistyped.
URLA URL is the full address of one specific resource on the web, made of a protocol, a domain and a path, like https://example.com/pricing.
Canonical URLA canonical URL tells search engines which address is the main version of a page when the same content is reachable at several URLs.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.