What is Social proof?
The short answer
Social proof is evidence that other people use and trust a product, such as reviews, client logos, case studies and counts, used to reduce a visitor's doubt.
What people say: “reviews”, “testimonials”.
Social proof, explained
It only works when it is real and checkable. Invented reviews and counts break trust and, in many places, the law.
Questions people ask about Social proof
What is Social proof?
Social proof is evidence that other people use and trust a product, such as reviews, client logos, case studies and counts, used to reduce a visitor's doubt.
Related terms
Conversion rate optimisation is the practice of improving the share of visitors who take a desired action, by testing changes to copy, design, speed and flow.
Case studyA case study tells the story of one project, covering the problem, the approach and the outcome, as evidence that the work gets results.
Dark patternsDark patterns are design tricks that push people into choices they did not intend, like hidden fees, fake countdowns, confusing opt-outs or hard-to-cancel subscriptions.
UXUX, or user experience, is how it feels to use a website: whether people can find what they came for, understand it and finish what they started without friction.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.