What is Visual hierarchy?
The short answer
Visual hierarchy is arranging elements by size, colour, contrast and position so visitors see the most important thing first and the rest in order.
Visual hierarchy, explained
If everything is bold, nothing is. One dominant element per screen, usually the headline or the call to action, gives the page a clear reading path.
Questions people ask about Visual hierarchy
What is Visual hierarchy?
Visual hierarchy is arranging elements by size, colour, contrast and position so visitors see the most important thing first and the rest in order.
Related terms
Typography is the choice and arrangement of type, meaning fonts, sizes, weights, line length and spacing, to make text readable and give a site its voice.
White spaceWhite space is the empty space around and between elements; it separates ideas, guides the eye and makes a page feel calm and premium.
Call to actionA call to action is the button or link that asks the visitor to take the page's main next step, such as Book now, Get a quote or Buy.
UXUX, or user experience, is how it feels to use a website: whether people can find what they came for, understand it and finish what they started without friction.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.