What is White label?
The short answer
White label means one company builds a product or website that another company sells under its own brand, with the builder invisible to the end client.
White label, explained
Agencies often white-label development to specialists.
Questions people ask about White label
What is White label?
White label means one company builds a product or website that another company sells under its own brand, with the builder invisible to the end client.
Related terms
A web design agency is a company with designers, developers and strategists who plan, design and build websites for clients, usually on a quote-based project fee.
HandoffHandoff is transferring a finished design or website to the people who will build or run it, with files, specs, logins and documentation.
Freelance web designerA freelance web designer or developer is an independent professional hired per project or per hour to design or build a website.
Productised serviceA productised service sells a defined outcome, like a specific kind of website, at a fixed price with a fixed process, instead of custom quotes and hourly billing.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.