KPI
Also known as: Key Performance Indicator
A Key Performance Indicator is a measurable value that shows how effectively a business is achieving a specific objective.
A KPI (Key Performance Indicator) is a metric chosen because it reflects progress toward a goal that matters. Unlike a vanity metric, a KPI is tied to a concrete outcome — revenue, retention, efficiency — so movement in the number signals real progress or trouble.
Effective KPIs are specific, measurable, and reviewed on a regular cadence. A small business might track a handful: leads booked, jobs completed, average revenue per customer, and repeat-purchase rate.
KPIs work best paired with a target and a time frame. The number alone is data; the target turns it into a decision tool.
Metric
A metric is any quantifiable measure used to track and assess the status of a process, activity, or outcome.
Dashboard
A dashboard is a single screen that gathers key information and metrics into one view so a user can assess status at a glance.
Conversion rate
Conversion rate is the proportion of people who take a desired action out of the total who had the opportunity to.
Put KPI to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.