Conversion rate
Conversion rate is the proportion of people who take a desired action out of the total who had the opportunity to.
Conversion rate measures how effectively something turns visitors into actors — buyers, subscribers, or leads. It is the count of completed actions divided by the count of people who could have acted, expressed as a percentage.
Because it is a ratio, improving conversion rate multiplies the value of all your existing traffic without needing more of it. Small, tested improvements to pages and offers can meaningfully change results — measured against your own baseline rather than a generic benchmark.
Sales funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
A/B test
An A/B test compares two versions of something by showing each to a portion of the audience to see which performs better.
Call to action
A call to action is a prompt that tells the reader exactly what step to take next, such as buy, sign up, or download.
AOV
AOV is the average amount a customer spends in a single order or transaction.
Put Conversion rate to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.