AOV
Also known as: Average Order Value
AOV is the average amount a customer spends in a single order or transaction.
AOV (Average Order Value) is total revenue divided by the number of orders. It tells you how much, on average, each purchase is worth, independent of how many customers you have.
Raising AOV — through bundles, upsells, or higher-value offers — increases revenue without needing more traffic. It is a favorite lever in e-commerce because it works on customers you already have.
Upsell
An upsell is an offer encouraging a customer to buy a higher-priced or upgraded version of what they are already purchasing.
Cross-sell
A cross-sell is an offer suggesting a complementary product alongside what the customer is buying.
Bundle
A bundle is a group of products or services sold together as a single package, usually for a combined price.
LTV
LTV is the total revenue a business can expect from a single customer over the entire duration of their relationship.
Put AOV to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.