Bundle
Also known as: Product bundle
A bundle is a group of products or services sold together as a single package, usually for a combined price.
A bundle packages several offerings into one purchase. Bundling can raise perceived value, simplify the buying decision, and move more products in a single transaction.
Bundles work well when the items genuinely complement each other so the package solves a fuller version of the customer's problem. They are a common way to increase average order value and present a complete solution.
AOV
AOV is the average amount a customer spends in a single order or transaction.
Cross-sell
A cross-sell is an offer suggesting a complementary product alongside what the customer is buying.
Upsell
An upsell is an offer encouraging a customer to buy a higher-priced or upgraded version of what they are already purchasing.
Put Bundle to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.