Sales funnel
Also known as: Marketing funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
A sales funnel describes how strangers become buyers in stages — typically awareness, interest, consideration, and purchase. It is called a funnel because the number of people narrows at each stage as some drop off.
Mapping the funnel reveals where prospects are lost and where to intervene. Each stage calls for different messaging: education at the top, proof and offers near the bottom.
Lead magnet
A lead magnet is a free, valuable resource offered in exchange for a prospect's contact details, used to build a marketing list.
Conversion rate
Conversion rate is the proportion of people who take a desired action out of the total who had the opportunity to.
Lead nurturing
Lead nurturing is the process of building a relationship with prospects over time so they are ready to buy when the moment comes.
Pipeline
A pipeline is a structured view of prospects or work organized by the stage they have reached on the way to a final outcome.
Put Sales funnel to work this week.
Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.