Lead magnet
A lead magnet is a free, valuable resource offered in exchange for a prospect's contact details, used to build a marketing list.
A lead magnet is something useful you give away — a checklist, template, guide, or mini-tool — in return for an email address or other contact info. It converts anonymous visitors into known leads you can follow up with.
The best lead magnets solve a small, specific problem quickly, giving an immediate win that builds trust. They are the entry point of a funnel, the first exchange of value before any sale is proposed.
Sales funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
Lead nurturing
Lead nurturing is the process of building a relationship with prospects over time so they are ready to buy when the moment comes.
Email sequence
An email sequence is a series of pre-written emails sent automatically over time after a subscriber takes a triggering action.
Put Lead magnet to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.