Email sequence
Also known as: Autoresponder series, Drip campaign
An email sequence is a series of pre-written emails sent automatically over time after a subscriber takes a triggering action.
An email sequence is a planned set of messages delivered on a schedule or in response to behavior — for instance, a welcome series after someone joins your list. Once built, it runs automatically for every new subscriber.
Sequences are how marketers nurture leads at scale: each email builds trust, shares value, and gradually introduces an offer. The same set of emails works for one subscriber or thousands.
Lead nurturing
Lead nurturing is the process of building a relationship with prospects over time so they are ready to buy when the moment comes.
Lead magnet
A lead magnet is a free, valuable resource offered in exchange for a prospect's contact details, used to build a marketing list.
Automation
Automation is using technology to perform a task or process with little or no ongoing human effort.
Sales funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
Put Email sequence to work this week.
Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.