Pipeline
Also known as: Sales pipeline
A pipeline is a structured view of prospects or work organized by the stage they have reached on the way to a final outcome.
A pipeline tracks items — usually sales leads — as they progress through defined stages, such as new, contacted, quoted, and won. Seeing the pipeline lets an operator forecast future revenue and spot where deals stall.
Pipeline management is the discipline of moving items forward deliberately rather than letting them go cold. A clear pipeline turns scattered conversations into a predictable flow of work.
Lead
A lead is a person or business that has shown some interest in what you offer and could potentially become a customer.
Sales funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
CRM
A CRM is a system for storing and managing a business's interactions, contacts, and history with its customers and prospects.
Put Pipeline to work this week.
Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.