Lead
Also known as: Sales lead
A lead is a person or business that has shown some interest in what you offer and could potentially become a customer.
A lead is a potential customer who has signaled interest — by giving their contact details, inquiring, or engaging with your marketing. Leads are the raw input of a sales process.
Not all leads are equal: some are merely curious, others are ready to buy. Qualifying leads sorts them so effort goes where it is most likely to convert, and a pipeline tracks their progress toward a sale.
Pipeline
A pipeline is a structured view of prospects or work organized by the stage they have reached on the way to a final outcome.
Lead magnet
A lead magnet is a free, valuable resource offered in exchange for a prospect's contact details, used to build a marketing list.
Sales funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
CRM
A CRM is a system for storing and managing a business's interactions, contacts, and history with its customers and prospects.
Put Lead to work this week.
Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.