CRM
Also known as: Customer Relationship Management
A CRM is a system for storing and managing a business's interactions, contacts, and history with its customers and prospects.
CRM (Customer Relationship Management) software centralizes everything you know about a contact: their details, past purchases, conversations, and where they sit in your pipeline. It replaces scattered notes and memory with a single source of truth.
For a small operator, a CRM's main payoff is follow-up. Most revenue is lost not to competitors but to leads that were never contacted again. A CRM makes the next action explicit and timely.
Pipeline
A pipeline is a structured view of prospects or work organized by the stage they have reached on the way to a final outcome.
Lead
A lead is a person or business that has shown some interest in what you offer and could potentially become a customer.
Sales funnel
A sales funnel is the staged journey a prospect moves through from first awareness of a business to becoming a customer.
Put CRM to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.