Long-tail keyword
A long-tail keyword is a longer, more specific search phrase that typically has lower search volume but higher intent.
A long-tail keyword is a detailed query — several words long and specific — rather than a broad one-word term. Fewer people search it, but those who do usually know exactly what they want.
Long-tail terms are easier to rank for and tend to convert better because they signal clear intent. Targeting many specific long-tail phrases is a common strategy for sites that cannot outrank large competitors on broad terms.
SEO
SEO is the practice of improving a website so it ranks higher in unpaid search results and attracts more relevant visitors.
Search intent
Search intent is the underlying goal a person has when they type a query — what they are actually trying to accomplish.
SERP
A SERP is the page of results a search engine returns in response to a query.
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