SERP
Also known as: Search Engine Results Page
A SERP is the page of results a search engine returns in response to a query.
A SERP (Search Engine Results Page) is what appears after you search. Beyond the classic list of links, it can include ads, featured snippets, image packs, local results, and AI-generated overviews.
Where and how you appear on the SERP shapes how much traffic you receive. Ranking first is valuable, but so is winning a featured snippet or being cited in an AI overview, since those occupy prominent space.
SEO
SEO is the practice of improving a website so it ranks higher in unpaid search results and attracts more relevant visitors.
AI Overview
An AI Overview is an AI-generated summary that answers a search query directly at the top of results, often citing source pages.
Backlink
A backlink is a link from another website to yours, treated by search engines as a signal of credibility and authority.
Put SERP to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.