Backlink
Also known as: Inbound link
A backlink is a link from another website to yours, treated by search engines as a signal of credibility and authority.
A backlink is an incoming link pointing to your site from someone else's. Search engines interpret links as votes of confidence: a page that many reputable sites link to is treated as more trustworthy.
Not all backlinks are equal — a link from a respected, relevant site carries far more weight than one from a low-quality source. Earning backlinks through genuinely useful content is a durable way to build search authority.
SEO
SEO is the practice of improving a website so it ranks higher in unpaid search results and attracts more relevant visitors.
Schema markup
Schema markup is structured code added to a web page that helps search engines understand its content and display rich results.
SERP
A SERP is the page of results a search engine returns in response to a query.
Put Backlink to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.