MRR
Also known as: Monthly Recurring Revenue
MRR is the predictable revenue a business earns each month from active subscriptions or recurring plans.
MRR (Monthly Recurring Revenue) totals the subscription income a business can expect to recur every month. It smooths out one-off spikes and gives a clear read on the size and trajectory of a recurring revenue base.
MRR is a core metric for subscription and membership businesses because it is predictable and compounds. Tracking how it grows, and how much is lost to cancellations, reveals the health of the model.
Churn
Churn is the rate at which customers stop subscribing or buying over a given period.
LTV
LTV is the total revenue a business can expect from a single customer over the entire duration of their relationship.
Subscription
A subscription is a model where customers pay on a recurring schedule for ongoing access to a product or service.
Put MRR to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.