Subscription
A subscription is a model where customers pay on a recurring schedule for ongoing access to a product or service.
A subscription charges the customer repeatedly — monthly or yearly — in exchange for continued access or delivery. It trades one-time sales for an ongoing relationship and predictable income.
Subscriptions build recurring revenue and deepen customer relationships, but they live or die on retention: the value must keep justifying the recurring charge, or customers churn.
MRR
MRR is the predictable revenue a business earns each month from active subscriptions or recurring plans.
Churn
Churn is the rate at which customers stop subscribing or buying over a given period.
Retention
Retention is a business's ability to keep its existing customers continuing to buy or subscribe over time.
Membership
A membership is an ongoing arrangement where customers pay for continued access to a community, content, or benefits.
Put Subscription to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.