Retention
Also known as: Customer retention
Retention is a business's ability to keep its existing customers continuing to buy or subscribe over time.
Retention is the flip side of churn: it measures how well you hold onto customers you have already won. High retention means customers stay, repurchase, and continue their subscriptions.
Because winning a new customer typically costs more than keeping an existing one, retention is a powerful lever on profitability. Improving the product, support, and ongoing value all feed retention.
Churn
Churn is the rate at which customers stop subscribing or buying over a given period.
LTV
LTV is the total revenue a business can expect from a single customer over the entire duration of their relationship.
MRR
MRR is the predictable revenue a business earns each month from active subscriptions or recurring plans.
Put Retention to work this week.
Knowing the term is step one. The business kits ship the systems and templates that turn concepts like this into a running operation.