Pricing strategy
A pricing strategy is the deliberate approach a business uses to set prices in line with its costs, value, and market position.
A pricing strategy is the reasoning behind your prices — whether anchored to costs plus a margin, to the value delivered to the customer, or to competitive positioning. It replaces guessing with intent.
The right strategy depends on the business: premium positioning, penetration to win share, or simple cost-plus all suit different situations. Whatever the approach, prices should at minimum clear your costs, which is best confirmed by running your own numbers.
Markup
Markup is the amount added to the cost of a product or service to set its selling price, often expressed as a percentage of cost.
Profit margin
Profit margin is the portion of revenue that remains as profit after costs are subtracted, usually expressed as a percentage of revenue.
Break-even point
The break-even point is the level of sales at which total revenue exactly equals total costs, so the business makes neither profit nor loss.
Put Pricing strategy to work this week.
Knowing the term is step one. The Apex membership ships the systems, templates, and AI assistants that turn concepts like this into a running operation — done for you.