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——/answers · Licensing

Can I use these on print-on-demand sites like Printful?

Short answer

Yes. Uploading a design to Printful, Printify or a similar service to print on products you sell is use in your own business. The product is the physical item; the file never becomes something you sell. For client stores, the 500-units-per-design-per-client threshold applies.

——The details
  1. 01

    Why POD is fine

    The customer receives a printed mug or shirt, not a file. Nothing in that chain redistributes the design; the POD service is your printer.

  2. 02

    What you upload matters

    Upload the file you bought, at its native resolution. POD sites flag low-resolution uploads because the print will be soft — see the DPI answer. Apex wall art is one 4:5 300 DPI file, which is print resolution; it is not sized for a shirt front, so check the POD template's pixel dimensions before you rely on it.

  3. 03

    The one POD product that is not fine

    'Digital download' listings that some POD-adjacent platforms allow. Selling the file, even alongside physical products, is redistribution.

——Common questions
Does Printful count as a third party I'm sharing the file with?+

No. A printer you hire to produce your product is your production, not distribution.

Can my POD store run ads with the design?+

Yes — the license permits paid ads using the artwork.

Is there a unit cap for my own store?+

The 500-unit figure is written for client work. Your own store's sales of your own products are use in your business.

——What this does not cover
  • —It does not include shirt-sized or product-sized versions of the artwork — wall art ships as one 4:5 file.
  • —It does not permit a digital-download listing of the file on any platform.
  • —It does not guarantee how a given POD printer reproduces color — see the CMYK answer.
↳Where this applies

Sticker art that survives the print.

Transparent 300 DPI PNGs — the format DTF and sticker printers want. Same license on every design.

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