What is Brand identity?
The short answer
Brand identity is the visible expression of a brand, including logo, colours, type, imagery and voice, applied consistently across the website and everything else.
Brand identity, explained
The website is usually where a brand identity is seen most.
Questions people ask about Brand identity
What is Brand identity?
Brand identity is the visible expression of a brand, including logo, colours, type, imagery and voice, applied consistently across the website and everything else.
Related terms
A style guide documents a brand's visual and written rules, such as logo use, colours, fonts and tone of voice, so everything published looks and sounds like one brand.
Design systemA design system is a shared library of reusable components, tokens and rules that keeps every page of a product consistent and faster to build.
FaviconA favicon is the small icon shown in browser tabs, bookmarks and search results that identifies a website at a glance.
Web design agencyA web design agency is a company with designers, developers and strategists who plan, design and build websites for clients, usually on a quote-based project fee.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.