What is Style guide?
Also called: Brand guidelines
The short answer
A style guide documents a brand's visual and written rules, such as logo use, colours, fonts and tone of voice, so everything published looks and sounds like one brand.
Style guide, explained
A style guide says what the brand is; a design system turns that into working components.
Questions people ask about Style guide
What is Style guide?
A style guide documents a brand's visual and written rules, such as logo use, colours, fonts and tone of voice, so everything published looks and sounds like one brand.
Related terms
A design system is a shared library of reusable components, tokens and rules that keeps every page of a product consistent and faster to build.
Brand identityBrand identity is the visible expression of a brand, including logo, colours, type, imagery and voice, applied consistently across the website and everything else.
TypographyTypography is the choice and arrangement of type, meaning fonts, sizes, weights, line length and spacing, to make text readable and give a site its voice.
UXUX, or user experience, is how it feels to use a website: whether people can find what they came for, understand it and finish what they started without friction.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.