What is Project brief?
Also called: Creative brief, Website brief
The short answer
A project brief is a short document describing what a website must achieve, who it is for, what it must include and what success looks like.
Project brief, explained
A good brief is specific about goals and constraints and open about solutions.
Questions people ask about Project brief
What is Project brief?
A project brief is a short document describing what a website must achieve, who it is for, what it must include and what success looks like.
Related terms
The discovery phase is the opening stage of a web project where goals, audience, content, competitors and requirements are researched and agreed before design starts.
RFPAn RFP is a formal document a business sends to several agencies describing a project and asking each to propose an approach, timeline and price.
Scope of workA scope of work defines exactly what a web project includes (pages, features, rounds of revisions, deliverables), and by implication what it does not.
Web design agencyA web design agency is a company with designers, developers and strategists who plan, design and build websites for clients, usually on a quote-based project fee.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.