What is Discovery phase?
The short answer
The discovery phase is the opening stage of a web project where goals, audience, content, competitors and requirements are researched and agreed before design starts.
Discovery phase, explained
Skipping it is the most common cause of expensive changes later.
Questions people ask about Discovery phase
What is Discovery phase?
The discovery phase is the opening stage of a web project where goals, audience, content, competitors and requirements are researched and agreed before design starts.
Related terms
A project brief is a short document describing what a website must achieve, who it is for, what it must include and what success looks like.
Scope of workA scope of work defines exactly what a web project includes (pages, features, rounds of revisions, deliverables), and by implication what it does not.
Information architectureInformation architecture is how a site's content is organised, grouped and labelled so people can find things and understand where they are.
Web design agencyA web design agency is a company with designers, developers and strategists who plan, design and build websites for clients, usually on a quote-based project fee.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.