What is Information architecture?
Also called: IA
The short answer
Information architecture is how a site's content is organised, grouped and labelled so people can find things and understand where they are.
Information architecture, explained
Card sorting and tree testing with real users reveal how people expect content to be grouped, which is often different from the org chart.
Questions people ask about Information architecture
What is Information architecture?
Information architecture is how a site's content is organised, grouped and labelled so people can find things and understand where they are.
Related terms
The navigation menu is the set of links, usually across the top of a site, that lets visitors move between its main sections.
SitemapA sitemap is a list of a website's pages: an XML file for search engines, or a page of links for people, that shows what exists and how it is organised.
BreadcrumbsBreadcrumbs are a small trail of links, like Home › Guides › Hosting, that shows where a page sits in the site and lets visitors step back up.
Internal linkingInternal linking is linking between pages on your own site, which helps visitors move on and tells search engines how pages relate and which matter most.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.