What is Checkout?
The short answer
Checkout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
Checkout, explained
Guest checkout, wallet payments like Apple Pay and Google Pay, visible total costs early and as few fields as possible reduce abandonment.
Questions people ask about Checkout
What is Checkout?
Checkout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
Related terms
Cart abandonment is when shoppers add items to a cart but leave without buying, commonly because of surprise costs, forced account creation or a long checkout.
Payment gatewayA payment gateway securely passes card and wallet payments from a website to the banks and card networks, and reports whether each payment succeeded.
StripeStripe is a payment platform that lets websites accept cards and wallets, run subscriptions and send payouts, through hosted checkout pages or its APIs.
E-commerceE-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.