E-commerce
Selling online: carts, checkout, payments, products and the funnel between them.
Average order value
Average order value is total revenue divided by the number of orders, showing how much a customer spends per purchase.
Cart abandonment
Cart abandonment is when shoppers add items to a cart but leave without buying, commonly because of surprise costs, forced account creation or a long checkout.
Checkout
Checkout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
Conversion funnel
A conversion funnel is the series of steps from first visit to purchase, such as landing, viewing a product, adding to cart, checkout and payment, measured to find where people drop off.
Digital products
Digital products are goods delivered as files or access rather than shipped, such as templates, printables, courses, software and design assets.
Dropshipping
Dropshipping is a retail model where the store sells products that a supplier stores and ships directly to the customer.
E-commerce
E-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
Inventory management
Inventory management tracks how many of each product are available, so a store never sells what it cannot ship.
Payment gateway
A payment gateway securely passes card and wallet payments from a website to the banks and card networks, and reports whether each payment succeeded.
PCI DSS
PCI DSS is the card industry's security standard for any business that stores, processes or transmits card data.
Print on demand
Print on demand produces a product, such as a shirt, poster or mug, only after it is ordered, printing the design and shipping it through a fulfilment partner.
Product page
A product page is the page for one product, with images, price, options, description and the add-to-cart button, where the buying decision happens.
Product schema
Product schema is structured data that labels a product's name, image, price, availability and reviews, so search engines can show it with rich details.
Shopping cart
A shopping cart holds the products a shopper intends to buy until checkout; a cart drawer slides in from the side so shopping continues uninterrupted.
SKU
A SKU is a unique code a store assigns to each distinct product variant, such as size and colour, to track inventory and orders.
Stripe
Stripe is a payment platform that lets websites accept cards and wallets, run subscriptions and send payouts, through hosted checkout pages or its APIs.
Subscription
A subscription charges a customer automatically on a schedule, monthly or yearly, for ongoing access to a product or service.
Upsell and cross-sell
An upsell offers a better or bigger version of what a shopper is buying; a cross-sell offers a related product that goes with it.