What is Conversion funnel?
Also called: Sales funnel
The short answer
A conversion funnel is the series of steps from first visit to purchase, such as landing, viewing a product, adding to cart, checkout and payment, measured to find where people drop off.
Conversion funnel, explained
Fixing the biggest drop, not the whole funnel at once, is how conversion improves.
Questions people ask about Conversion funnel
What is Conversion funnel?
A conversion funnel is the series of steps from first visit to purchase, such as landing, viewing a product, adding to cart, checkout and payment, measured to find where people drop off.
Related terms
Conversion rate optimisation is the practice of improving the share of visitors who take a desired action, by testing changes to copy, design, speed and flow.
Cart abandonmentCart abandonment is when shoppers add items to a cart but leave without buying, commonly because of surprise costs, forced account creation or a long checkout.
User flowA user flow is the path a visitor takes to complete a task, such as landing, comparing, choosing and paying, mapped step by step.
E-commerceE-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.