What is User flow?
Also called: User journey
The short answer
A user flow is the path a visitor takes to complete a task, such as landing, comparing, choosing and paying, mapped step by step.
User flow, explained
Mapping the flow exposes dead ends and needless steps. Every step removed from checkout or sign-up is a step fewer people abandon.
Questions people ask about User flow
What is User flow?
A user flow is the path a visitor takes to complete a task, such as landing, comparing, choosing and paying, mapped step by step.
Related terms
UX, or user experience, is how it feels to use a website: whether people can find what they came for, understand it and finish what they started without friction.
Conversion funnelA conversion funnel is the series of steps from first visit to purchase, such as landing, viewing a product, adding to cart, checkout and payment, measured to find where people drop off.
CheckoutCheckout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
UIUI, or user interface, is the visible, clickable surface of a website: buttons, type, colour, spacing, icons and the states each element shows.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.