What is Upsell and cross-sell?
The short answer
An upsell offers a better or bigger version of what a shopper is buying; a cross-sell offers a related product that goes with it.
Upsell and cross-sell, explained
They work when genuinely useful and shown at the right moment, like complete-the-set suggestions in the cart.
Questions people ask about Upsell and cross-sell
What is Upsell and cross-sell?
An upsell offers a better or bigger version of what a shopper is buying; a cross-sell offers a related product that goes with it.
Related terms
Average order value is total revenue divided by the number of orders, showing how much a customer spends per purchase.
Shopping cartA shopping cart holds the products a shopper intends to buy until checkout; a cart drawer slides in from the side so shopping continues uninterrupted.
E-commerceE-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
CheckoutCheckout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.