What is Average order value?
Also called: AOV
The short answer
Average order value is total revenue divided by the number of orders, showing how much a customer spends per purchase.
Average order value, explained
Bundles, free-shipping thresholds and relevant cross-sells raise it.
Questions people ask about Average order value
What is Average order value?
Average order value is total revenue divided by the number of orders, showing how much a customer spends per purchase.
Related terms
An upsell offers a better or bigger version of what a shopper is buying; a cross-sell offers a related product that goes with it.
Conversion funnelA conversion funnel is the series of steps from first visit to purchase, such as landing, viewing a product, adding to cart, checkout and payment, measured to find where people drop off.
E-commerceE-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
CheckoutCheckout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.