What is Product schema?
The short answer
Product schema is structured data that labels a product's name, image, price, availability and reviews, so search engines can show it with rich details.
Product schema, explained
Prices and availability in the markup must match the page; reviews marked up must be real.
Questions people ask about Product schema
What is Product schema?
Product schema is structured data that labels a product's name, image, price, availability and reviews, so search engines can show it with rich details.
Related terms
Structured data is code, usually JSON-LD using the Schema.org vocabulary, that labels what a page describes, such as a product, business, FAQ or article, for search engines and AI.
Rich resultsRich results are enhanced search listings, with stars, prices, FAQs, breadcrumbs or images, generated from a page's structured data.
Product pageA product page is the page for one product, with images, price, options, description and the add-to-cart button, where the buying decision happens.
E-commerceE-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.