What is Rich results?
Also called: Rich snippets
The short answer
Rich results are enhanced search listings, with stars, prices, FAQs, breadcrumbs or images, generated from a page's structured data.
Rich results, explained
Eligibility is not guaranteed; search engines decide when to show them.
Questions people ask about Rich results
What is Rich results?
Rich results are enhanced search listings, with stars, prices, FAQs, breadcrumbs or images, generated from a page's structured data.
Related terms
Structured data is code, usually JSON-LD using the Schema.org vocabulary, that labels what a page describes, such as a product, business, FAQ or article, for search engines and AI.
SERPA SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
BreadcrumbsBreadcrumbs are a small trail of links, like Home › Guides › Hosting, that shows where a page sits in the site and lets visitors step back up.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.