What is SERP?
Also called: Search engine results page
The short answer
A SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
SERP, explained
Modern SERPs answer many questions directly, which is why being the cited source matters as much as being the top link.
Questions people ask about SERP
What is SERP?
A SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
Related terms
A featured snippet is a highlighted answer box at the top of search results, quoting a short passage from one page that answers the query.
AI OverviewsAI Overviews are Google's AI-generated summaries at the top of some search results, which answer the query directly and link to the sources used.
Rich resultsRich results are enhanced search listings, with stars, prices, FAQs, breadcrumbs or images, generated from a page's structured data.
SEOSEO is the practice of making a website easier for search engines to crawl, understand and rank, so it appears for the searches its audience actually makes.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.