What is Featured snippet?
Also called: Position zero
The short answer
A featured snippet is a highlighted answer box at the top of search results, quoting a short passage from one page that answers the query.
Featured snippet, explained
Pages that answer the question in a concise paragraph, list or table directly under a matching heading are the ones selected.
Questions people ask about Featured snippet
What is Featured snippet?
A featured snippet is a highlighted answer box at the top of search results, quoting a short passage from one page that answers the query.
Related terms
Answer-first content puts the direct answer to the page's question in the opening sentence, then adds detail, so readers and AI systems get the point immediately.
Zero-click searchA zero-click search ends without the searcher clicking any result, because the answer was shown directly on the results page.
SERPA SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
AEOAEO, answer engine optimisation, is structuring a website so AI assistants and search features quote it as the answer, not just list it as a link.
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