What is Zero-click search?
The short answer
A zero-click search ends without the searcher clicking any result, because the answer was shown directly on the results page.
Zero-click search, explained
Brands still win these moments by being the named source of the answer and by owning searches that need more than a sentence.
Questions people ask about Zero-click search
What is Zero-click search?
A zero-click search ends without the searcher clicking any result, because the answer was shown directly on the results page.
Related terms
A featured snippet is a highlighted answer box at the top of search results, quoting a short passage from one page that answers the query.
AI OverviewsAI Overviews are Google's AI-generated summaries at the top of some search results, which answer the query directly and link to the sources used.
SERPA SERP is the page of results a search engine shows for a query, including links, ads, maps, videos, featured snippets and AI-generated answers.
AEOAEO, answer engine optimisation, is structuring a website so AI assistants and search features quote it as the answer, not just list it as a link.
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