What is SKU?
Also called: Stock keeping unit
The short answer
A SKU is a unique code a store assigns to each distinct product variant, such as size and colour, to track inventory and orders.
SKU, explained
One product with three sizes in two colours has six SKUs.
Questions people ask about SKU
What is SKU?
A SKU is a unique code a store assigns to each distinct product variant, such as size and colour, to track inventory and orders.
Related terms
Inventory management tracks how many of each product are available, so a store never sells what it cannot ship.
Product pageA product page is the page for one product, with images, price, options, description and the add-to-cart button, where the buying decision happens.
E-commerceE-commerce is buying and selling online: a website that shows products, takes orders and payments, and hands orders to fulfilment.
CheckoutCheckout is the sequence where a shopper enters shipping and payment details and places an order; it is where most online sales are won or lost.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.