What is Clean and modern?
The short answer
Clean and modern usually means generous white space, a restrained palette, strong modern type, fewer elements per screen and no dated effects.
What people say: “minimal”, “sleek”.
Clean and modern, explained
It is achieved by removing things: fewer fonts, fewer colours, fewer competing buttons.
Questions people ask about Clean and modern
What is Clean and modern?
Clean and modern usually means generous white space, a restrained palette, strong modern type, fewer elements per screen and no dated effects.
Related terms
White space is the empty space around and between elements; it separates ideas, guides the eye and makes a page feel calm and premium.
TypographyTypography is the choice and arrangement of type, meaning fonts, sizes, weights, line length and spacing, to make text readable and give a site its voice.
Colour paletteA colour palette is the fixed set of colours a site uses, typically a background, text colours, one accent for actions and a few states such as success and error.
Make it popMake it pop usually means the design lacks a focal point: the fix is stronger contrast, one dominant element, bolder type or purposeful motion, not more colours.
Part of the Web Encyclopedia by Apex Flow Digital. Definitions are general knowledge, kept current, with no invented statistics.